Style Guide

Which File Should I Use?

Full Color

For documents to be printed on an office printer or full-color files sent to a print shop:
Use the Full Color (CMYK) TIF (.tif) or JPG (.jpg) file. All TIF files have a resolution of 300 dots per inch and can be resized if needed. The CMYK JPG files are also high-quality for print, but JPG files should never be converted and re-saved because they lose quality each time they are saved.

Special Needs

For documents to be printed using "2-color" printing at a print shop (such as most business cards):
Use the Special Needs
For large-format, signage, or other special needs:
Find out from your service provider whether they need spot (Pantone) or process (CMYK) color, and provide the appropriate EPS file. All EPS files provided on this page are saved in Illustrator 10 format with fonts converted to outlines.

Please note that when printing the multi-color Bristol Alliance of Companies logo, or when printing multiple Bristol logos together on one piece, you will want to use the Full Color (CMYK) EPS version of the logo(s).

Digital Use Only (Websites, Powerpoints):

For digital presentations and other electronic uses: use the GIF file (RGB). All GIF files are transparent and have a resolution of 72 dots per inch. Do not use the RGB file for any documents that will be printed. Right-click to save the compressed file with all RGB logos: RGBlogos.zip (52k)

Logo Files	Spot Color Value	CMYK Formula
The column below contains images of each company logo. Each logo image is followed by links to all available file formats for that logo.
Full Color: BFS_CMYK.tif (3.2mb) | BFS_CMYK.jpg (676k) Special Needs: BFS_485U.zip Spot Color (452k) | BFS_CMYK.zip Full Color (460k) All BFS Print Logos BFS.zip (1.3MB) Digital Use Only: BFS_RGB.gif (7k) | All RGB logos RGBlogos.zip (52k)	PMS 485	c0 m93 y95 k0
Full Color: BERS_CMYK.tif (3.1mb) | BERS_CMYK.jpg (684k) Special Needs: BERS_382U.zip Spot Color (616k) | BERS_CMYK.zip Full Color (612k) All BERS Print Logos BERS.zip (1.6MB) Digital Use Only: BERS_RGB.gif (7k) | All RGB logos RGBlogos.zip (52k)	PMS 382	c32 m0 y82 k0
Full Color: BEESC_CMYK.tif (3.0mb) | BEESC_CMYK.jpg (674k) Special Needs: BEESC_306U.zip Spot Color (448k) | BEESC_CMYK.zip Full Color (456k) All BEESC Print Logos BEESC.zip (1.3MB) Digital Use Only: BEESC_RGB.gif (7k) | All RGB logos RGBlogos.zip (52k)	PMS 306	c79 m0 y6 k5
Full Color: BDBS_CMYK.tif (3.0mb) | BDBS_CMYK.jpg (647k) Special Needs: BDBS_201U.zip Spot Color (436k) | BDBS_CMYK.zip Full Color (436k) All BDBS Print Logos BDBS.zip (1.2MB) Digital Use Only: BDBS_RGB.gif (5k) | All RGB logos RGBlogos.zip (52k)	PMS 201 50% Black	c7 m100 y65 k32 c30 m15 y18 k43
Full Color: BCS_CMYK.tif (4.1mb) | BCS_CMYK.jpg (682k) Special Needs: BCS_123U.zip Spot Color (448k) | BCS_CMYK.zip Full Color (444k) All BCS Print Logos BCS.zip (1.3MB) Digital Use Only: BCS_RGB.gif (8k) | All RGB logos RGBlogos.zip (52k)	PMS 123	c0 m15 y100 k0
Full Color: BI_CMYK.tif (2.3mb) | BI_CMYK.jpg (95k) Special Needs: BI_266U.zip Spot Color (300k) | BI_CMYK.zip Full Color (304k) All BI Print Logos BI.zip (308k) Digital Use Only: BI_RGB.gif | All RGB logos RGBlogos.zip (52k)	PMS 266	c86 m100 y0 k12
Full Color: BAC_CMYK.tif (2.3mb) | BAC_CMYK.jpg (156k) Special Needs: BAC_CMYK.zip Full Color (444k) All BAC Print Logos BAC.zip (328k) Digital Use Only: BAC_RGB.gif (8k) | All RGB logos RGBlogos.zip (52k)

About Bristol Colors & Color Variations:

Many Bristol materials use full-color (CMYK) printing. Many other Bristol materials, such as business cards, use spot printing. Of course, we want the two to look like they belong to the same company. For that reason, Bristol Creative Services has taken efforts to use CMYK formulas that will come as close as possible to the expected spot color.

The swatches of color in the two right-hand columns represent the variation in color that you might expect for each logo color, depending on whether it is printed using spot color or process (also called CMYK) color.

Please note that these swatches are provided as examples of color variations only and should not be used as color guides. For that reason, by default, they will not print. All black in logos is 100 k only.